Internet Marketing Consultant
What is an Internet Marketing Consultant? This is a question that WSI Internet Marketing Consultants get quite frequently. In a nutshell, we are marketers who focus our efforts online and in the digital world. We help our clients generate leads, build credibility and brand awareness, and improve customer communication.
Your WSI Internet Marketing Consultant
The first thing a WSI Internet Marketing Consultant will do is sit with small- and medium-sized business owners to determine their marketing goals and their general business goals. Once that is established, the consultant will help determine what the best online marketing strategy will be within the scope of the client’s budget.
Our job is to consult and advise you regarding your marketing strategy and to make recommendations to ensure success. We work alongside you as your trusted business partner, like an extension of your existing team. Keeping your overall business goals in mind, we will help you develop an online strategy that will enable your business to thrive in the digital marketing space.
If you’ve ever asked yourself the following questions, you should consider setting an appointment with your WSI Internet Marketing Consultant:
- How much does Internet Marketing cost?
- Why doesn’t our website convert visitors into customers?
- How can I narrow down our online marketing goals?
- Are we using social media effectively?
- What social media channels should we focus on?
- How can we generate more leads from our website?
- Should we run a PPC campaign?
- What keyword phrases should we target?
- How can we get in front of our target market?
- What is our competition doing online?
As your Internet Marketing Consultant, we can help you answer these questions and make recommendations that are specific to your business, in your industry.
Some of the online marketing strategies we may recommend for your business could include a competitive analysis, SEO (Search Engine Optimization), PPC (Pay per Click Advertising), email marketing, mobile marketing, social media strategies, and of course, website analytics and tracking. Together, we may also determine that a new website is in order, or perhaps just a landing page designed for a specific advertising campaign.
A Website Developer is not the same as an Internet Marketing Consultant
People often confuse the role of an Internet Marketing Consultant with that of a website developer. While many WSI Internet Marketing Consultants do possess some fairly tech-savvy skills, website design does not make up the bulk of our work, and we do not design websites ourselves. Instead, we pull in expert web designers based on the needs of the project and we make recommendations to ensure that the website will have all the necessary features, will function well and will have a good conversion rate.
As well as being a consultant in all aspects of digital marketing, your WSI Internet Marketing Consultant will also act as a project manager, working with a team of experts to implement the project at hand. If PPC is required, we will bring in a PPC expert. If SEO is required, we will involve an experienced SEO professional. Since one person cannot be an expert in every aspect of digital marketing, it’s important to call on those who specialize in specific fields. With a network of 1,500 Internet marketing professionals worldwide, WSI is equipped to handle all of your marketing needs.
Contact your WSI Internet Marketing Consultant today for a free consultation!
