12 Jan

SEO Tips: Optimize for Misspellings or Not?

By January 12, 2012 COMMENTS(0)
SEO Tips - Optimize for Misspellings?

SEO Tips: Optimize for Misspellings or Not? There is a prevalent question among Internet Marketers as to whether or not you should optimize your website for common misspellings of your business name, product name, or other relevant keywords. This post in our Series of SEO tips should help you answer that question. SEO Tips Explained What does it mean to optimize for misspellings? If you own a fitness centre in Montreal, for example, you could optimize certain pages of your website to rank well for "fitness centre Monteral," "fitness center Montrael," or any other variation of typos. That way, when anyone searching accidentally types one of the words incorrectly, you'll be the first to rank on the search results page, and you'll have a better chance of attracting that visitor to your website. SEO Tips: The Verdict Today's SEO competition is fierce. There are more websites online than ever before, and everyone wants to be on page one of search results. So, anything you can do to … [Read more...]

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12 Nov

What is mobile marketing?

By November 12, 2011 COMMENTS(0)
Mobile Marketing Components

Mobile Marketing - What is it? Why should you include mobile marketing in your marketing mix? With the rise of mobile devices in the past couple of years, mobile marketing has become a hot topic – and for good reason. Within 18 months, 15-30% of web traffic will be from mobile devices, and by the end of 2014, half of all Canadians will have a Smartphone. The Four Components of Mobile Marketing The statistics are glaringly obvious, but what may not be so obvious is what companies should include in their mobile marketing plan. Certain industries are better suited for mobile marketing – fashion, retail, hospitality, and restaurants, for example. Regardless of your industry, hopefully the following will help you prioritize your mobile marketing strategy. Mobile Website: Have you looked at your website on several different mobile devices and tried to carry out simple tasks? If not, go do that now. Were you surprised by the experience? Mobile visitors will not stay on your … [Read more...]

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25 Sep

Mobile Marketing Strategy: Why does your business need one?

By September 25, 2011 COMMENTS(0)

Mobile Marketing Strategy: Why does your business need one? In this Mobile Marketing video for Canadian businesses, you will see recent mobile marketing statistics (most of which apply to Canada). If you're not convinced that you need a mobile marketing strategy by the end of this video, well, you probably never will be. Mobile search is said to surpass desktop search in 2013. The simple fact is that if you don't have a mobile web presence, people who are ready to do business with you will go to your competitor instead. Mobile search can be a painful experience, so don't lose a golden opportunity by forcing mobile users to navigate your main website on a tiny screen... because they won't do it anyway, they'll just go elsewhere. Research shows that people searching on a mobile device are more motivated to buy than desktop searchers, so there are no more excuses. Mobile is here to stay. What's So Great About Mobile Marketing? Mobile is entertaining Mobile is local Mobile is … [Read more...]

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9 Sep

SEO: Off-Page Optimization

By September 9, 2011 COMMENTS(0)

SEO: Off-Page Optimization Generating Quality Inbound Keyword Links In my previous post, I discussed SEO and On-Page Optmization. Off-page SEO is definitely more challenging that on-page SEO. Offsite Search Engine Optimization (SEO) is all about creating great content and acquiring quality inbound keyword links from other websites. It is best to get links from high ranking websites and web pages, but internal repeating links within your own website also count. Keep in mind that search engines are cracking down on spam, content farms, and other shady practices, so keep it clean, and you won't be penalized for your SEO efforts. Here’s How You Can Improve Off-Page SEO: Create and share engaging video content to attract more visitors. Create a blog and be active in forum discussions in the area of your business. Submit articles to carefully selected online directories for syndication, making sure your content contains several keyword links back to your other content pages. Don't … [Read more...]

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5 Sep

SEO: On-Page Optimization

By September 5, 2011 COMMENTS(0)

SEO: On-Page Optimization Optimizing an eCommerce site for SEO isn't that different than optimizing any other type of web site. To make a page rank well in the organic search results, it needs a good title tag (that includes the keywords you're targeting); and good content on the page that includes the appropriate keywords. Some Tips for Effective On-Page SEO (Search Engine Optimization) Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Content is still king in the SEO world. To achieve good keyword focus, limit yourself to just one or two keywords per content page. You can even create a page for each product in your store so that you can take advantage of long-tail keyword phrases. One reason why product pages on e-commerce sites appear in the search engine indexes and then disappear is because they are duplicating content (which the search engines catch on). Keep content and tags unique. If you're … [Read more...]

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15 Aug

How can I find out what my online reputation is?

By August 15, 2011 COMMENTS(0)

How can I find out what my online reputation is? Getting a general idea of where your online reputation stands starts by searching for your company name, product/service, CEO/president name and any trademarks associated with your brand on the major search engines. Start with Google, Yahoo! and Bing. You'll also want to search on the major social media sites and industry-specific directories to see what people are saying about you and your company. Be sure to further refine your search by adding keywords like "reviews", "scam" and "complaints" to your search. You may notice that a lot of the sites that appear in the search engines are links to popular directories or review sites, such as Google Maps, Yahoo! Local and Yelp. Look for your business by name on these directories and review sites to see if there are comments about your company. Respond, Don't React - Your Online Reputation is at Stake! If you find something positive in your online reputation management search, go ahead … [Read more...]

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11 Aug

SEO & PPC – Why You Need Both in Your Online Marketing Strategy

By August 11, 2011 COMMENTS(0)

SEO & PPC - Why You Need Both in Your Online Marketing Strategy When considering online marketing options, should you run Pay per Click (PPC) Ads for the same keywords that your site ranks well for with Search Engine Optimization (SEO)? Absolutely, yes! According to the Google research blog, when you pause a PPC Ad campaign, 89% of traffic to your site generated by those ads is NOT replaced by clicks in the organic listings. Why? The reason is simple: Searchers who click on paid ads are motivated differently than those who click on organic results. When searchers click on paid Ads, they are typically further along in the buying cycle. They search for keywords like, “iPad 2 32gb black.” They have done their homework and already know what they want. They have a model number, an average price in mind, and they probably even know what colour they will choose. Alternately, searchers who click the organic listings of search engine results pages are usually in the research phase … [Read more...]

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9 Aug

Four Tips to Online Reputation Management

By August 9, 2011 COMMENTS(0)

Four Tips to Online Reputation Management Online Reputation Management is About Monitoring, Analysis and Influencing Online Reputation Management increases your positive web presence by affecting the outcome of search engine results. It involves monitoring, analysis and influencing. Assess Your Online Reputation - Start with simple searches on popular search engines like Google, Yahoo, Bing and MSN for your name, company, brand(s), product(s) etc. Tally the results. If you have more negative results, you need to fix the problem fast! Even if you have mostly indifferent results, you need to do something about it. Users need to find something relevant and positive about you to win them over. Monitor Your Online Reputation - Monitor what’s being said online. Track negative publicity before it can seriously affect search rankings. Use Internet monitoring systems like Google and Yahoo Alerts to track the news, Feedster and Technorati to monitor blogs and other free online tools to … [Read more...]

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5 Aug

Online Reputation Management in Today’s Marketing Environment

By August 5, 2011 COMMENTS(0)

Online Reputation Management in Today's Marketing Environment Whether you like it or not, your business already has an online reputation. Do you know what it is? Some hard facts about Online Reputation Management (ORM) When people review your online presence, they don’t just find your website. They find customer review sites, blogs, discussion groups, social media comments and rankings. Does everything they see throw a positive light on your business? Reality Check: The facts about online reputation Consumers, business partners, stock holders, marketers, journalists, prospective employers, co-workers, personal contacts and others care about your online reputation. So should you! People from all walks of life use search engines to research and gather information, so that they can make informed decisions. Negative information about your brand can ultimately lead to problems in many areas including sales, investor relations, recruitment, financials, image and reputation. In … [Read more...]

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28 Jul

Integrating Social Media with Your Sales Process

By July 28, 2011 COMMENTS(0)

Integrating Social Media with Your Sales Process Strengthen relationships using social media Businesses are increasingly turning to social media to enhance brand visibility, increase sales and strengthen relationships with their customers. By engaging in a rich, ongoing dialogue with customers, companies can better understand their evolving needs, resolve service issues more effectively and gain true brand advocates. Driving Website Traffic with Social Media Savvy companies are successfully using social media to drive sales and build traffic. What matters is how you decide to use all the tools of social media and how they’re integrated to work together. Play off of each other, complement each another, reinforce messages; and at the end of the day, effectively drive traffic and engage users. Cross-promote each account or profile. Look for your audience by searching for groups that are directly related to your product or service.  Ask the question, “Have you tried our … [Read more...]

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