Overview of So-Lo-Mo

While many companies are now using Facebook and Twitter as part of their marketing strategies, few of them are incorporating location-based applications into their marketing plans. It’s free and easy to put your business on this “map”, enabling you to get marketing exposure from people who voluntarily track and post their locations online. So why hasn’t every business verified their location on Foursquare or other location-based social media applications? The fact is that many businesses and marketers are confused about where to begin and how. There is only one key thought process you need to act on to reach more customers and start building a deeper relationship with your existing customers and that is simply location, location, location.

Optimize Your Marketing Dollars During the Recession

We have heard it many times, an old management and marketing saying: “You Can’t Improve What You Don’t Measure”. It is still so true today, and more than ever in a recession. Although Web analytics is full of numbers and measurements, this whitepaper highlights the business and marketing aspects in analytics and focuses on two very important aspects for your business: Increasing Revenue and Reducing Costs.

How Video is Changing the Way we Find Prospects and Convert Sales Online

Video is fast becoming one of the most effective ways to engage and market to online buyers. In fact recent studies show that online video grew 124% in 2009, having over 18.9 billion views. This massive growth is changing the way we think about doing business online and is opening up new opportunities that are helping business drive online sales growth.

5 Ways to Ensure a Successful Campaign

Sometimes referred to as paid search advertising or search marketing, PPC is a method of online advertising used by Internet search engines, networks and content sites, such as blogs, in which businesses can display ads that appear alongside the results of Internet searches. Thus, when a consumer conducts an Internet search, say for a particular type of digital camera, he or she will see advisements from a variety of related merchants.

7 Ways to Monetize Facebook for Your Business

There are thousands of social media platforms and ways to communicate online, so why has Facebook become such a phenomenon? Even before The Social Network premiered in 2010, Facebook had already entered the mainstream vocabulary and was the latest buzz in social marketing.

The Art of Conversational Sales

Social Media Marketing is the hottest new marketing concept and every business owner wants to know how social media can generate value for their business. This whitepaper provides you an outline for developing and managing a successful Social Media Marketing program. We examine what Social Media Marketing is and how to use social media in your marketing strategy.

Finding the Right Social Media Mix

You might have heard that social media can help build your brand, promote your product and services, help collect feedback from your customers, increase your website traffic and generate conversions – but if it was really that simple and it can do all sorts of magnificent things for your brand, why aren’t most businesses today leveraging this medium as part of their online marketing strategy? This white paper will help you understand some of the opportunities and challenges associated with social media, whether you are a small business that services a local town or an international one that works on a global scale.

6 Steps to Fill Up Your Sales Funnel

The role of the salesman has changed and will continue to do so. Previously the sales process relied on getting to know the prospect in person through networking, word-of-mouth referrals or wining and dining prospects to get to know them and build trust. More recently, the salesman has had more access to systems that have automated the process of selling. Such customer relationship management systems track the sale through the various steps that enable the relationship with the prospect to prosper. The company website consisted mainly of static product and service information, an “About Us” page and contact form.

Make Sure Your Company is Visible in Google with Search Engine Optimization
Your Guide to Lead Generation in Tough Economic Times

How many times have you typed keywords that are related to your products or services into Google and saw your competitors’ names instead of yours?

Many business owners have heard of the successes that others have had using the Internet as a lead generation marketing tool. But some of us are not sure how to approach Internet marketing as an integral part of our business. We continually hear about social media sites like Facebook and Twitter. We know that companies promote themselves on sites like Twitter and on television and radio, but how do we know that this will work for us.

Five Steps to Optimizing an eCommerce Site for Search Engines
A Symantec Approach to Implementing SEO on an eCommerce Website

Creating a popular website is more than just having a good idea; in order for a website to succeed it needs to produce a steady stream of incoming traffic, and to do that cost effectively, you need to implement solid SEO. SEO stands for search engine optimization, and is what allows search engines like Google and Yahoo! to find your website.