Social Media

Social media is the new communication channel, and usage among all age groups is growing. Now recognized by most business owners as a vital part of any Internet marketing strategy, social media is here to stay. While most business owners understand that concept, many simply don’t know where to start. The most important thing is to have a strategy before you begin.

Social Media Marketing – Where to Start?

Social Media is not something your company should just jump into. If you’re new to the scene, research the different channels available and select one to begin with – only selecting those where your potential clients will be. Test the waters slowly, and only once you have one social media channel up and running well, should you can consider adding more. Don’t take on so many channels that you can’t handle them, as it will do more damage than good. A rarely-used social media profile gives the impression that your business is stagnating, which is the kiss-of-death in this fast-paced environment. Visitors will not continually check to see if your channel has suddenly become active – once they leave, they will not likely come back.

Social Media Management

Doing social media poorly is worse than not doing it at all. Formulate a social media strategy, and devote time to manage it on a regular basis (usually daily). You’ll want to assign the role of social media marketer to a specific person, most often an employee. Social media can be outsourced, but it’s usually best if it’s taken on in-house. There are tools available to help you cut down on the time involved

Social Media Policy for Employees

Every organization embarking on social media marketing should have a olicy for employees. This outlines what is acceptable behaviour and who owns the profiles, and is usually added to the employee handbook. This protects the company against negative usage, and provides the employee with clear expectations.

WSI offers social media analysis, training, and consulting, so conatct WSI today!