Online Marketing

There’s no doubt that the extent to which you develop your online marketing strategy will determine its success. Without clear goals and objectives, you may hit some of your targets, but you won’t achieve nearly as much as you could with a well-thought out online marketing plan. And if you’re not monitoring and tracking with web analytics, you will have no way of knowing how successful your efforts have been.

Where to Start with Your Online Marketing Strategy

To develop your online marketing strategy, begin with your business objectives – not your online objectives. Your online strategy will ultimately help you achieve your overall business goals. Your online marketing goals should be measurable, actionable and achievable.

Set Your Online Marketing Goals

Your online marketing goals should be focused and measurable. Do not set goals such as “to build a website” (or start using social media, or begin an email marketing campaign, etc.) because they do not meet a specific need. Why do you want a website? What will it achieve? How will it help your business? The website is not the end-goal, it is a vehicle to help you achieve your goals.

Examples of Online Marketing Goals

With direct, measurable goals, you will know whether or not you have succeeded, and by how much. If your goal is to simply build a website, then your website is an expense. However, if the goal is to generate leads, then your website becomes a vehicle to drive sales. Here are some examples of online marketing goals:

Generate 15 new leads per month
Double your email marketing list within 8 months
Increase sales by 20%