Pay per Click Advertising

Unlike SEO, which is a long-term strategy, Pay per Click (PPC) advertising brings virtually immediate results. The other significant difference is that the benefits of Pay per Click stop the moment your campaigns stop, where SEO will continue to work for your business. Pay per Click is an investment, and just like any other, it has to pay for itself. It is a very powerful tool, with great flexibility. You will only advertise to people who are looking for the products and services you offer, and you only pay when they respond by clicking through to your website. The price is determined by an auction-type bidding process, that allows you to set daily maximums to keep in line with your budget.

Step 1: Generate a list of Pay per Click keywords

Target keywords that prospective customers are searching for

Expand negative keyword list

Identify keyword match: broad, phrase and exact

Create ad groups

Step 2: Create an effective landing page

Use web conversion design to optimize results

Ensure there are strong calls-to-action

Step 3: Build your campaign

Research competitive bid prices for Pay per Click ads

Write your Pay per Click advertisements according to best practices

Step 4: Monitor your Pay per Click results

Use A/B Split Testing to achieve higher click through rates

Discard under-performing ads

Mine for negative keywords

Step 5: Improve your performance

Rewrite ads to improve click through rates

Optimize landing pages to improve conversion rates

Improve ROI by adjusting bid prices

Advanced Training in Pay per Click

As a Google AdWords (Pay per Click) Certified Individual, your local WSI Consultant has advanced training in Pay per Click Advertising techniques. On-going training and workshops from WSI ensure that your consultant is aware of the latest trends, techniques and technologies. Contact your WSI Consultant today for information about how you can get started with a PPC campaign.