Search Engine Marketing Strategy
Why do you need a Search Engine Marketing Strategy? In order to be found online by your prospective customers, you first need to show up in search results when searches for your products and services are performed by web surfers. The higher your website shows up in search results, the more likely it is that a prospective client will visit your site. Unfortunately, being on page two of the search results is almost the same as being on page 100, as very few people actually click through to the second page. The goal is typically to get on page one – that is, in the top 10 search results. The success of your search engine marketing strategy depends on how well you rank for your targeted keywords.
If you want to rank on the first page of search results pages for your targeted keywords, you need to understand how search engines work. You must know what factors search engines use in determining rankings and how they score web pages.
At WSI, we have a 3-Step plan to help businesses like you to identify and create the quality website content that search engines love. We will also ensure that you are fully leveraging Search Engine Marketing (SEM) in your business to help increase your ROI.
Search Engine Marketing Steps to Success
To get found online, you need to have a plan. This high-level overview of our search engine marketing process will give you an idea of how we work:
Step 1: Dominate your particular industry sector
- Identify your ideal target market
- Determine your online marketing goals based on your overall business goals
- Understand what motivates your visitors to take action
- Conduct a competitive analysis to understand who you’re up against
Step 2: Get your web properties ranked as high as possible
- Ensure your site structure is search engine friendly
- Identify the keywords your target market actually searches for
- Identify off-site activities that will help move your site up in search results
Step 3: Track, Monitor and Adjust
- Track your keyword rankings
- Analyze your website’s conversion rates
- Prepare monthly reports detailing website performance
- Provide recommendations for improvements
Search Engine Marketing with WSI
To properly conduct a Search Engine Marketing campaign, expertise, commitment, perseverance, and time are required. If you don’t have the time to correctly learn the techniques that will get you results, rely on the experts. Contact your WSI Consultant to get your search engine marketing campaign started.
