Web Analytics
It’s no longer even a question as to whether or not your should be using web analytics on your website and other Internet marketing campaigns. In today’s competitive online world, the question is now, “Are you using your Web Analytics effectively?”
Every marketing campaign on the Internet needs to be using web analytics in order to make it successful. After planning and implementation, tracking tools are necessary to calculate the ROI of a particular campaign. WSI can analyze your web analytics and make recommendations to improve your web conversion rates and your bottom line.
Web Analytics Provides the Following Information
- Which keywords are attracting your most desirable business prospects
- What advertising copy pulled the most responses
- Which landing pages and content make the most money for you
- How visitors found your website
- Which pages and links are most popular
- Which marketing campaigns are most successful at driving targeted traffic
- How long visitors stayed on a particular web page
- Whether or not your campaign is directing traffic to the correct pages
- Where your visitors come from – are they local, national or international visitors?
- Visitor segmentation to identify the sources that generate first time and returning visitors
While it’s important to have the information listed above, it does not paint the entire picture. At the very least, you should have an expert review your web analytics to determine what’s really going on. For example, are your visitors staying on a particular page because they are reading, or because they are frustrated and can’t find what they want? Did they find what they were looking for? What was their intent when they arrived on a particular page? Why did they leave a particular page?
WSI’s Web Analytics Strategy
More than just simple monthly reporting, WSI will help you understand what actions to take based on facts from your web analytics program, to increase your ROI. Contact WSI today to find out how we can help take your web analytics from simple reports to a measurable and actionable strategy!
