Web Conversion
Web Conversion starts by establishing your business goals and target audience and ensuring that every element of your website persuades visitors to take the desired actions. Without knowing the purpose of each and every page, you will lose the opportunity to measure the effectiveness of that web page. Web Conversion is not synonymous with “sale” – a conversion can be any one of a wide range of actions that visitors to your website take.
WSI Web Conversion Architecture
The guiding philosophy of Web Conversion Architecture is that all websites must have a persuasive purpose. WSI will build your site with Web Conversion Architecture, resulting in more visitors doing what you want them to do – whether that is downloading a document, filling out a form or making a purchase, depending on the specific goals of your web development project. Your design should include:
- Persuasive copy
- Strong calls to action
- Web Conversion tools that engage visitors
We begin with the fundamentals of web design and conversion techniques. With few exceptions, most web conversion design should have certain elements included to maintain a user-friendly concept, as indicated by the chart below.
1. This is the main body of the page, where the primary content should be placed
2. The logo and slogan are typically found in the top left of websites. Users have come to expect this as a standard design element
3. Contact information and other details can be placed in the top right and along the right side of the main content area
4. Navigation is most often found on the left or across the top of the page. If you deviate from this standard, you will likely confuse your visitors
5. The footer area contains the copyright statement and links to primary pages.
Web Conversion with WSI
Having an expert on hand to help guide you through the process of web conversion can make a significant difference in the success of your project. Contact your WSI Consultant today to find out how we can help you increase your web conversion rates!
