SEO: Off-Page Optimization

Generating Quality Inbound Keyword Links

In my previous post, I discussed SEO and On-Page Optmization. Off-page SEO is definitely more challenging that on-page SEO. Offsite Search Engine Optimization (SEO) is all about creating great content and acquiring quality inbound keyword links from other websites. It is best to get links from high ranking websites and web pages, but internal repeating links within your own website also count. Keep in mind that search engines are cracking down on spam, content farms, and other shady practices, so keep it clean, and you won’t be penalized for your SEO efforts.

Here’s How You Can Improve Off-Page SEO:

• Create and share engaging video content to attract more visitors.
• Create a blog and be active in forum discussions in the area of your business.
• Submit articles to carefully selected online directories for
  syndication, making sure your content contains several keyword links
  back to your other content pages. Don’t submit to just any article site, as some are considered “spammy” and links from them will not help you.
• Connect with other complimentary businesses and arrange to do a profile of one another as an exchange. Do not simply exchange links with any random site, as this practice is frowned upon and is not effective.
• Cross-reference related items between individual product pages (include
  accessories or similar products). This creates healthy internal links.
• Go social! Create profiles on Facebook, Twitter, MySpace and other social networks to get links from existing customers.
• Issue press releases and PR briefs about product launches, events and promotional offers regularly.

Just starting out as an online retailer with a few products to sell? Selling thousands of products online for many years now? Either way, incorporate off-page SEO to ensure that your eCommerce site is optimized for the search engines so that you are most visible to your potential customers.