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6 Dec

What is a QR Code?

By December 6, 2010 COMMENTS(2)
QR Code

What is a QR Code? QR Codes, like the one shown, are similar to product bar codes, but they are much more sophisticated. QR is short for Quick Response, since it can be instantly read by Smartphones equipped with the correct application. Unlike standard product bar codes, QR codes are not limited to identifying individual products. What Can a QR Code Do? When you create a QR code, you decide what action will be taken when someone scans it. There are a number of actions you can select for your QR code, including: opening a web address, displaying some text, dialing a phone number, saving contact information to the user's address book, or sending a text message (SMS). With these options, the marketing possibilities are endless. You could choose to have your QR code open the web page with the menu for your restaurant, send a text message to enter a contest, or provide a phone number to call for reservations. QR codes can be placed in print advertisements, on the web, on the door of … [Read more...]

Filed Under: WSI Internet Marketing Strategy Blog Tagged With: ,
4 Oct

Digital Marketing Video: The Digitization of Business

By October 4, 2010 COMMENTS(2)

Digital Marketing Video: The Digitization of Business In this digital marketing video, you will see the impact of digitization on the world around us. Most businesses are aware of the digital transformation, but many are still reluctant to use the technology to their advantage. Digital marketing strategies are becoming more and more powerful, but those who do not get on board will be left in the dust. Digital Marketing Video Transcription: Today, the digital world has permeated every aspect of our lives. From the way we spend our time to the way we spend our money. It’s changed the way we communicate. It’s changed the way we entertain ourselves. And it’s really changed the way we seek and receive information. Now we are digital consumers. As digital consumers we look for products and services on search engines instead of in yellow page directories. We surf millions of websites enjoy content we used to find in newspapers and magazines, on TV and through other … [Read more...]

Filed Under: WSI Internet Marketing Strategy Blog Tagged With:
8 Oct

Social Media – Which is Right for Your Internet Marketing Strategy?

By October 8, 2009 COMMENTS(0)

Social Media - Which is Right for Your Internet Marketing Strategy? Do you need a Facebook account? Should you be tweeting twice a day and blogging twice a week? Who’s handling your LinkedIn account? You don’t need to jump on the latest Internet bandwagon, just because the marketing gurus tell you to. Being trendy for the sake of being trendy could cost you a lot of marketing dollars and wasted time in the long run. The best way to develop a social media strategy is to know who you’re targeting and maintain reasonable expectations. Social media questions to ask yourself: Why am I interested in adding social media to my Internet marketing strategy? If you answered, “To make more money,” you should probably walk away right now. There is no immediate revenue generated from an effective social media campaign. It can be profitable in the long run as you raise brand awareness, but that should never be the goal. You must do this for the right reasons. If you answered, “To … [Read more...]

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20 May

Internet Marketing is Not a One Person Job

By May 20, 2009 COMMENTS(0)

Internet Marketing is Not a One Person Job When it comes to your online business, one person cannot possibly do it all. The Internet is changing at an exponential rate. New ways of Internet marketing are popping up all the time, computer languages are evolving, industry standards are changing, and security is constantly adapting to new threats. There just isn’t enough time to learn everything there is to know and to truly become an expert in every aspect of Web Design, Internet marketing and the Internet in general. How to select an Internet Marketing firm Whether you work with WSI or another Internet marketing firm, find a company that has experts in every field – Mobile Marketing, Keyword Research, Pay-per-Click, Search Engine Optimization (SEO), Social Media Optimization (SMO), Web Design, and any other aspects of building your online business that you may possibly need in the future. You want a company that can seamlessly upgrade your Internet marketing strategy as you grow … [Read more...]

Filed Under: WSI Internet Marketing Strategy Blog Tagged With: ,