Internet Marketing Parody of Old Spice Videos WSI's Corporate Training Manger, Lee Scott, parodies the the Old Spice Internet marketing campaign commercials that have swept through the Internet. Analysis from an Internet Marketing Perspective While Lee has a great sense of humour, let's take a serious look at the success of the "Old Spice Guy" Internet marketing campaign. This is certainly the most recent and most famous Social Media success story of 2010. If you haven't seen them, you should definitely check them out. Not only are these videos highly entertaining, but most importantly, they have been highly profitable for Old Spice. Some quick (and very impressive!) facts on the success of this viral video marketing campaign: Old Spice aired one commercial on TV, and then moved the entire campaign to the Internet In the first 24 hours, the video was viewed 5.9 million times (a YouTube record that had 1.1 million more views than Barack Obama's victory speech) The first … [Read more...]

Myth: My business is generated by word of mouth, so I don’t need Internet marketing If your business relies on word of mouth marketing, I have fantastic news for you: The ultimate medium for word of mouth is Internet marketing! Up until recent years, we could only tell a handful of friends how much we loved or hated a certain business. Never before have we been able to instantly share our opinions with thousands of people. This type of word of mouth marketing can either cause you a ton of misery, or bring you a tremendous amount of business. A Typical Internet Marketing Story Take this scenario, for example. Jen’s sister, Debbie, will be visiting from out of town this evening and she wants to take her somewhere nice for dinner. At 4:30 pm, Jen posts a message on Facebook from her computer at work asking what restaurant they should go to. She mentions that they both like spicy food. Since Jen is connected to 250 Facebook friends, she gets responses within minutes of asking … [Read more...]