10 Eco-Friendly Marketing Tips Here are 10 tips on how you can cut down on your company's carbon footprint that apply directly to your marketing efforts: Your website is your largest marketing vehicle. Consider hosting it on servers that are powered by wind and solar to reduce carbon emissions. Bag it: If you’re a retailer, start charging for plastic bags. You’ll be amazed at how many people will not re-use a plastic bag for the sake of recycling, but they’ll do it to save 5 cents! Offer company-branded, reusable bags for a nominal fee. You could even give one away once in a while, which will go a long way towards winning over a customer who complains or to thank a loyal customer. Perhaps give the first 100 customers a free re-usable bag as a promotion when you make the switch. The trick here is to make sure your bags are aesthetically appealing. Make it classy and they’ll use it for everything, which is a great promotion for your business! Use both sides of the paper. … [Read more...]