Email Marketing: Top 10 Things You Should Know Email Marketing trends, best practices and useful tips: Pay attention to presentation. How your email newsletter performs depends largely on how it is presented to your audience and what it enables them to do. Form and function are both equally important. The users’ experience overall must be positive and leave them feeling good. Let the audience remain in the driving seat. Give them the flexibility to choose and decide which email engine and / or browser they want to use to view your email. Make it compatible for multiple platforms, browsers, operating systems and devices. Asking a valuable lead to download a particular software or application in order to view your email is like shooting yourself in the foot! Give recipients the choice of frequency, ability to forward to friends, click links within your email, combine and connect with social media networks, etc. You should not be the one to decide for them ? a prospect empowered … [Read more...]

Email Marketing Campaign: Forward to a Friend When you send an email marketing campaign to your valued customers and prospects, do you use a “Forward to a Friend” link in the body of the email? Why would you bother when everyone knows they can just click “Forward” and “Send” in their email program? You would think that forwarding an email would be simple, but forwarding via an email program like Outlook or Gmail can cause problems for your company and the people you are trying to communicate with. Reverse Effect of Email Marketing Let's say you send an email marketing campaign to clients who have previously done business with you, offering a special discount as a reward for their loyalty. Carla, who is a repeat customer, receives this special offer and wants to share it with her friend Fiona. She hits the "Forward" and "Send" buttons in Outlook, excited to be sharing this amazing deal with her friend. When Fiona receives the forwarded email, … [Read more...]