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9 Feb

SEO Guarantee Scams and How to Avoid Them

By February 9, 2012 COMMENTS(11)
SEO Guarantee - WSI Internet Marketing Strategy

SEO Guarantee Scams and How to Avoid Them What is the purpose of an SEO Guarantee? No one buys a drill because they need a drill. They buy a drill because they need a hole. Just like you don’t need your website to appear on page one of Google for the sake of being on page one – you need qualified traffic coming to your website so that you can ultimately increase sales (directly or indirectly). Here's how you can get exactly what you need to avoid the most common scams and what to expect from a real SEO Guarantee. SEO Guarantee#1: Page One Rankings Typically, a page-one SEO guarantee is successfully achieved with keywords that are not searched by anyone. The more words in the keyword phrase, the fewer searches that are conducted. A "long-tail" keyword strategy is a good one, as long as the keywords are not too long. A keyword phrase with 6-10 words is not likely to be profitable, so if your SEO "specialist" tells you otherwise, they should have data to back it up.  Even if the … [Read more...]

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17 Nov

Local Search Marketing: Google Places Video

By November 17, 2010

Local Search Marketing: Google Places Video Local Search Marketing (LSM) is becoming more and more crucial in the Search Engine Optimization business. "More people use online search engines, like Google, than any other media to find local information." To learn how the new changes to Google affect local search marketing efforts, sign up for our special webinar on November 28, at 11:00 am EST. … [Read more...]

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15 Nov

10 Tips to Optimize Your Google Place Listing

By November 15, 2010
Special Internet Marketing Webinar

Local Search Marketing: How to Keep it Competitive? Its now more important than ever for businesses to claim their Google Place, complete their company profile and ensure they have a well-optimized site with relevant, localized content to ensure strong visibility. Here are 10 things you can do to optimize your Google Place listing. Make sure you select relevant Place categories Use long and short tail keywords and avoid duplication Create customized fields and complete business descriptions using relevant keywords Integrate photos and videos into your listing Fill out every applicable field possible, including hours of operation, payment methods and your service area Use Google Places Posts to keep information current Encourage online customer reviews Respond to reviews through Google Places Make sure your Google Places flag is in the correct spot on the map Add coupons and experiment with Google Tags WSI is hosting a Special Local Search Marketing Webinar on November … [Read more...]

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12 Nov

Local SEO: Google Has Done it Again!

By November 12, 2010 COMMENT(1)
Local SEO - Google Search Results

Local SEO: Google Has Done it Again! More Changes from Google with "Place Search" have come just when we were getting comfortable with local SEO, Google flipped everything on its head with the launch of their Place Search feature. This new kind of local SEO organizes information around specific locations making it easier for users to compare places and decide where to go. If you've conducted a local search within the last week or so, you will have noticed a number of changes to the "local SEO" results page, including the following: Elimination of the 7-Pack Google Map listing Ranking algorithm for local listings has been updated Google Places pages have greater visibility Local results with more information (ie: 3rd party review sites) Information is grouped to make it easier to digest and compare New link for "Places" in the left-hand panel of the search results page so you can switch to these results whenever you want Google map now on the right side above the paid search … [Read more...]

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4 Feb

Personalized Search and What it Means to You

By February 4, 2010 COMMENT(1)

Personalized Search and What it Means to You Whether or not you are logged into any Google applications, Google search will now be more personalized than ever before. In the past, Google only kept track of your searches and clicks when you were signed in to ensure the most relevant results. This will continue to be based on Web History. Going forward, Google will now be placing an anonymous cookie on your computer when you are not signed in, so that it can deliver personalized results based on the past 6 months of collected data. This includes search terms and results you click on SERPs (Search Engine Results Pages). How does this affect you? Well, the search results will be more relevant, so it could actually save you some time. Personalized search results are also geographically targeted based on your IP address, which increases relevancy (who needs to find a dentist half way across the country?). Your privacy is still respected, as the cookies are anonymous. To read about … [Read more...]

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