When reviewing their web analytics, our clients often ask us how they can block visits from employees so that they can see “real” website visitors. Unfortunately, this is an age-old problem that is not easily solved. There are a couple of ways to prevent tracking your own visits to your site, or those of your employees. However, none are simple and none are permanent. Block Web Analytics by IP Address Every computer or mobile device that is connected to the Internet is assigned an “IP address” (IP stands for Internet Protocol). Most web analytics programs allow you to filter out visits to your site from specific IP addresses. This is great in theory, but it only works if you have what is called a “static IP” – meaning your IP address is always the same. Most Internet Service Providers (ISPs) will assign a “dynamic IP”, meaning they will change your IP address every few weeks. With a dynamic IP your visits will no longer be blocked as of the moment your IP … [Read more...]
