Conversion Rate Architecture Get found online AND convert visitors into customers with conversion rate architecture. When designing an online interface, whether it is a website, a landing page, an ad or an email newsletter, the primary objective is to get users to take positive action, i.e. to convert. Many different actions can be considered conversions, including downloading a white paper, placing an order, subscribing to a newsletter or registering for site memberships. Each time someone on your site completes one of these conversion goals, you have achieved one conversion. If you increase the number of conversions compared to the number of visitors on your site, you have then increased your conversion rate. Website Conversion Rate - Your Blueprint to Success Website Conversion Rate Architecture is the wireframe or blueprint that determines the form and function, look and feel, visual content and copy of any online interface. From an Internet marketing perspective, it is based on … [Read more...]