23 Feb

Are You Putting Your Business in Danger Right Now?

danger

Why Your Entire Business Could be in Danger Right Now - And what you can do to protect it Most business owners unknowingly put themselves in danger every single day because of two seemingly minor oversights: They do not use strong enough passwords They do not maintain up-to-date website software Understanding the importance of these two, most basic elements is crucial to avoiding catastrophe. Many small business owners don’t think that their website is a worthy target because they don’t keep sensitive information on their site. What they don’t realize is that hackers are looking for a back door – the website itself is often not the desired target. At one time, email was the preferred method for spreading viruses. Today, 80% of malware spreads via Internet browsing, but only 1% comes from suspicious or ‘dodgy’ sites – the rest spreads via legitimate websites like yours that have been hacked. Just like you should always install Microsoft Windows updates as soon as … [Read more...]

8 Nov

Conversion Rate Architecture

Conversion Rate Architecture Get found online AND convert visitors into customers with conversion rate architecture. When designing an online interface, whether it is a website, a landing page, an ad or an email newsletter, the primary objective is to get users to take positive action, i.e. to convert. Many different actions can be considered conversions, including downloading a white paper, placing an order, subscribing to a newsletter or registering for site memberships. Each time someone on your site completes one of these conversion goals, you have achieved one conversion. If you increase the number of conversions compared to the number of visitors on your site, you have then increased your conversion rate. Website Conversion Rate - Your Blueprint to Success Website Conversion Rate Architecture is the wireframe or blueprint that determines the form and function, look and feel, visual content and copy of any online interface. From an Internet marketing perspective, it is based on … [Read more...]